Kamis, 15 Maret 2012

A Photo Editor: “Still Images in Great Advertising- Jonathan May” plus 2 more

A Photo Editor: “Still Images in Great Advertising- Jonathan May” plus 2 more

Still Images in Great Advertising- Jonathan May

Posted: 15 Mar 2012 07:30 AM PDT

Still Images In Great Advertising, is a column where Suzanne Sease discovers great advertising images and then speaks with the photographers about it.

I came across this campaign and it really hit home for me. I remember a hotel I stayed at in Chinatown that looked great on the website, but when we checked in the Queens Bridge was right next to it- I mean, right next to it. Some rooms had the subway racing right outside your window. I reached out to the photographer, Jonathan May to find out more about this campaign. The interesting thing about Jonathan’s work on his site was that all categories are personal except for one for his advertising work. But, I could see the connection between personal images and the work he was hired to create. This is always the result of a brilliant art director or art buyer.

Google Maps Street View "Know before you Go" campaign awarded a silver for print in The Moscow International Advertising 'Red Apple' Festival 2011, it was also awarded a silver at The Epica Awards (Europe’s premier creativity award). And was also a finalist in the Eurobest Awards and featured on the Best Ads website.

Suzanne: I went to your website and like how you show mostly personal work but I see how it is the inspiration to the commissioned work you have been hired. Have you ever been hired by an American agency? Or do you find that if an American agency doesn’t see it, they aren’t sure how to hire you?

Jonathan: When I first started visiting agencies I had two portfolios, one was for personal work, and the other for commissioned. I quickly noticed how art directors and buyers were instinctively drawn to the personal book first. I realized the importance of having a strong body of personal work because that is what expresses your vision and creative ability. Further, it illustrates the point of difference that you can offer and that sets you apart from the next person who knocks on their door. I was very careful at picking which commission work I want to display on my website. I wanted to make sure that it is not too far divorced from my personal point of view and style. This is also the reason I decided to exclude branding and logos from my commissioned work.

In terms of being hired by an American agency I haven’t pushed myself too hard in that region, but I have worked with Goodby Silverstein and Partners (San Francisco) on a month long job, shooting all around Australia for the Commonwealth Bank. The images can be seen on my website under the division “Rural Australia”. I am originally from Sydney and have recently relocated to Europe so am currently focusing on that region. My long term goal, however, is to work in the States. About 8 years ago, my mentor http://www.photography-arc.com.au and good friend asked me: “What do you want to do with your life?” and my response was “I want to be a photographer in New York” and he said: “the only thing stopping you is yourself”. So I am driving myself in that direction.

Suzanne: I wish the agency had used you in the other two ads and see a difference in the style. Do you think you could have added a more human element to the other ones? And how did you shoot this one?

Jonathan: The Sex Shop image concept was by far the simplest. It was all shot in camera. The only element I had to shoot and then drop in is the hotel awning and sign. The beauty of photographing everything is being able to control the depth of field and overall sharpness of the images. When the agency is searching for photolibrary images they need to bear this in mind and then of course the constant struggle of trying to find images with matching light intensity and direction. I think the agency and retouchers have done a sterling job on making everything in the other concepts look believable.

Suzanne: Google is International and I would love to see this ad being picked up for a global campaign. Have you ever reached out to the other agencies that have the account?

Jonathan: I will be speaking to the agency down the track, once the award season is finished, it seems to be doing very well in Europe so far.



Note: Content for Still Images In Great Advertising is found. Submissions are not accepted.

Jonathan May studied photography in Australia where he received several awards for his work. Recently he has been voted into Lurzers Archive (2011, 2012/13) as one of the top 200 international advertising photographers and has relocated to Moscow where wife has an acting job for a year.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies.



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Photographers’ Music Videos

Posted: 15 Mar 2012 06:47 AM PDT

“Spoek used one of my images for a mix tape without asking my permission," Hugo told me. "I phoned him up to berate him—turned out he was recording a new album around the corner from my studio. He came to the studio to discuss our dilemma, and by the time he left I agreed to do music video for him. He's a super sweet talker."

– Spoek Mathambo, "Control," directed by Pieter Hugo and Michael Cleary.

via Photo Booth: The New Yorker.


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The Daily Edit – Thursday 3.15.12

Posted: 15 Mar 2012 06:13 AM PDT

(click images to make bigger)


Creative Director: Paul Martinez
Director of Photography: Andrea Volbrecht
Art Director: Paul Scirecalabrisotto
Associate Art Director: David Zamdmer
Photo Editor: Jane Seymour

Photographer: Andrew Hetherington

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted


Heidi: How long did the shoot take, was it like a frat party?
Andrew: The shoot happened back in December at the Maxim office right before the holidays so there was a very festive atmosphere as you could imagine. Staff, invited guests and Maxim girls took part. The shoot took most of the day, as did the build. We did three main set ups; beginning, middle and end of the process as well as some reportage of the behind the scenes goings on. There were just as many people behind the camera as in front at times.

You can see a time lapse here

How many of those cans of beer did they drink on set?
Hard to say, but probably close to 1000 on and off set. There were 365 cans in the Beeramid itself.

Was it hard to build the can pyramid, it doesn’t look like it ever fell over and got restacked, is that right?
The photo editor Jane Seymour and her crew took care of the build. Jane worked with Art Director Paul Scirecalabrisotto in advance and he designed a diagram that illustrated what cans should be in what row, and where their placement should be depending on size (there were probably about 10 different sizes the cans), how many cans would be in each row and how many rows in the pyramid. The can’s were empty and stuck together with hot glue. It was pretty solid and never fell over. The Beeramid is still up to this day, on display in their front entrance. It’s quite a piece; almost 12 feet wide, 10 feet high. Worth the pilgrimage for any beer lover.

What’s your favorite canned beer?
I gotta say I really enjoy a cold canned Negra Modelo Especial at the moment from the can or a Guinness poured into a glass.



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